Stacy with Style

Some people enjoy the 9 to 5 job, but others prefer to be their own boss. I, myself, don’t mind having a 9 to 5 job because I like the routine and I don’t have to add too much self-control. Being your own boss does, however, have its perks, according to Ed Zitron’s This Is How You Pitch. If you are one of those people that are interested in being your own boss in the PR world, here are 5 areas you should focus on if you want to develop your PR business: Zitron suggests that you:  1. Get Online - Get yourself out there by creating a simple website with your work, what you'll provide for your cl ient and how you'll work with them. 2. Make Cold Calls - Start calling companies and set up meetings to "sell" your business. Research their business and tell them how you can help them to improve/be better. They may not hire you but now they'll know you and possibly refer you to others. 3. Start Small - Start small by helping out small/local companie...

Are you reading this on your cell phone right now? On your iPhone? Samsung? You most likely are. It's quite amazing how much technology has evolved over the years. I remember my dad owning a cell phone for the first time in the year 2000. My sister and I were so intrigued with this piece of technology, and internet wasn't even part of a cell phone yet. Now, it's a normal part of our life to surf on the internet all day on our cell phones. Businesses have changed their marketing strategies due to this technological advancement. As I was reading The New Rules of Marketing & PR by David Meerman Scott, Scott emphasizes how important it is for businesses to be up to date with their website by making them mobile-friendly. This information is important for me since I want to make sure everyone can see my blog and my website when they are on their cell phones. Which, let's be honest, it's most likely that people are looking at my blog and website more or as much ...

From Shaefer PR Media Relations As a fashion blogger, I get really excited to read about blogging-related topics, such as media relations. Today I want to share the information that I acquired about the new rules of media relations. If you are a blogger yourself, these points can help you be effective in getting your name (or blog) out there for you to get news stories and write about them! This pivotal information was given to me through the reading of The New Rules of Marketing & PR by David Meerman Scott. First of all, let's acknowledge the old rules of media relations. It used to be effective for PR agency staffers to email and mail news releases, pitches, and announcements to journalists. Now, emails are shared on journalists' blogs, online columns they have wrote in, and various databases and lists of journalists. Journalists are bombarded with spam emails, so yours has to stand out. Here are some new rules of media relations from Scott's book, that ...

I present to you... the blog that inspired me to start one: DulceCandy.com  (pictured above). As I had mentioned in a past blog post, I wanted to work in the fashion industry, with a passion, in middle school and high school. So I would constantly search fashion related topics on the internet. One of the very first blogs I visited was DulceCandy.com. I had stumbled upon Dulce Candy's (yes, that's her real name) YouTube channel and through her channel I found her blog. I loved everything about it, so I decided to make my own blog. I created a simple, yet original, blog domain: stacyascencio.com. Okay, maybe it's not creative, but it was the start of my blogging experience. I soon realized how hard it was to maintain a blog. What makes a good blog is its content and the consistency of it. I deleted it a few years ago since I quickly became inactive on it. Thankfully, now that I'm in college, my Public Relations class required me to create a blog and get bac...

It is always exciting surfing through websites that are organized well and filled with updated content. In this post, I will impart to you the knowledge I have acquired of what makes a good website... but with a fashion twist. Let's look at Zara.com I enjoy navigating through Zara's website because it's easy and it has what I am looking for in terms of an online shopping site.  David Meerman Scott's book,  The New Rules of Marketing & PR , helped me clearly understand as to why I enjoyed visiting Zara.com Here is an outline of what makes a good website (in no order), with the help of Scott's  The New Rules of Marketing & PR and Zara's website: 1. DESIGN - Zara's website is organized in a way that capture's the visitor's attention. Large pictures and easy to see buttons: "GO" and drop down menus. 2. COLOR - Colorful pictures attract the visitor's attention quite well. Since H&M is a fashion retaile...

Via H&M Instagram I just found out today, via Instagram, that Moschino is collaborating with H&M and launching a wide variety fashion collection named, "MOSCHINO TV H&M", and I'm excited! Let me tell you why, but in a way where I'm also explaining how they used their Instagram as a news release. According to David Scott in  The New Rules of Marketing & PR book, news releases nowadays are easily accessed by millions of regular people that we don't need a middle man to tell us the story. "...your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers." A great example of this is the one I just told you in the beginning of this blog! H&M directly communicated with potential buyers by releasing news of their new collaboration through their social media (in this case: Instagram). By using the Moschino and H&M ...

Something that I like to do on this blog is letting you know about future clothing and makeup collection releases. Nowadays, a makeup/fashion brand can easily inform their audience of new products by posting it on their own social media. But there's something about someone else promoting and informing others of your new products. We trust their opinion/review more than the seller's. With my opinion and review of, let's say, Fenty Beauty's wide variety of Pro Filt'r foundation shades, it is more believable than Fenty Beauty's review of their own product, since it's always going to be positive. We want to know the good and -- if there's any -- the bad. In any case, Fenty Beauty's PR team most likely prepares a news release : a statement with information, distributed to reporters, editors, bloggers, etc. According to R. D. Smith in  Becoming a Public Relations Writer: Strategic writing for emerging and established media , news releases can be s...

I remember when I was in middle school, I wanted to work for the fashion industry... so bad. I was determined to make it in the fashion world and be successful in it. I subscribed to fashion magazines, made a fashion blog, a fashion youtube channel, and bought books and movies that had to do anything and everything with the high fashion industry. And don't forget buying what was currently trending, too. Granted, I didn't have a job at the moment, so every dollar I invested into my collection and closet, was precious. Birthday, Christmas, and "beg my parents" money was the way I got what I needed in order to inform myself of the fashion world, and look stylish while doing so. After some reading and researching, I had decided to pursue a career of fashion magazine editor. During high school, my passion for fashion was still very much present, but the desire to pursue a career in it was not as strong as it had been before. I was discouraged at how hard it could be ...

Courtesy of Dose of Colors; Instagram: @doseofcolors Can I just say, I can't wait for the Dose of Colors Desi X Katy: Round 2 collection to finally be available for purchase? Katy DeGroot and Desi Perkins both shared the release date of the now highly anticipated part 2 collection on their social media this week. Mark your calendars ladies! It's available for purchase on 9.24.18. A little over a year ago, best friends, Katy and Desi Perkins came out with a variety of beauty products through collaboration with beauty line, Dose of Colors. The online beauty world went crazy for it and it was a success! It's a no-brainer that Dose of Colors reached out once again to Desi and Katy for a part 2. Dose of Colors is exemplary when it comes to using social media and social networking to their advantage. They use social media outlets like Instagram and Snapchat to their advantage by connecting with their target audience, along with their collaborative partners, Desi and ...

The internet has made shopping so much easier and desirable. You can now sign up for Amazon Prime  and get that off-the-shoulder sweater you’ve been eyeing on the Stuart Weitzman Instagram account, and receive it in only 2 days! You really liked that Kate Spade bag your friend was wearing the other day? Well, you can easily google search it and find it on Kate Spade’s online store. No more hunting it down at the store like the olden times. The way clothing brands have been able to reach their target audience has changed drastically over the years.  The old rules of public relations have been thrown out the window and the new rules of public relations are here to stay. For a long time. Years ago, when the Internet wasn’t as accessible and as developed, clothing brands had to reach their audience by buying expensive advertising and getting third-party ink from the media. When a brand wanted to get their name out, they had to use expensive advertising on television,...