The New Rules of Media Relations


From Shaefer PR Media Relations
As a fashion blogger, I get really excited to read about blogging-related topics, such as media relations.

Today I want to share the information that I acquired about the new rules of media relations. If you are a blogger yourself, these points can help you be effective in getting your name (or blog) out there for you to get news stories and write about them!

This pivotal information was given to me through the reading of The New Rules of Marketing & PR by David Meerman Scott.

First of all, let's acknowledge the old rules of media relations. It used to be effective for PR agency staffers to email and mail news releases, pitches, and announcements to journalists. Now, emails are shared on journalists' blogs, online columns they have wrote in, and various databases and lists of journalists. Journalists are bombarded with spam emails, so yours has to stand out.

Here are some new rules of media relations from Scott's book, that catches my eye as a blogger:

  • Non-targeted, broadcast pitches are considered spam.
  • News releases sent to reporters in subject areas they do not cover are spam.
  • If you blog, reporters who cover the space will find you.
  • Journalists want a great online media room.
  • Follow journalists on Twitter to learn what interests them.
  • Does the reporter have a blog? Read it. Comment on it. Before you pitch, read the publication you'll be pitching to.
  • Get to know the reporter and what their interested in, so you can personalize your pitch to catch their attention.
I want to begin practicing these points Scott gave by following fashion journalists on social media and commenting on their blogs so my name gets out. I think this one is the most important for me.
As well as pitching a story in a personalized manner that can grasp the reporter's attention.

I hope this helps your blogging life.

Xo,
Stacy.

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