Dose of Colors Desi X Katy, Part 2! - (Your Targeted Audience)

Courtesy of Dose of Colors; Instagram: @doseofcolors

Can I just say, I can't wait for the Dose of Colors Desi X Katy: Round 2 collection to finally be available for purchase?

Katy DeGroot and Desi Perkins both shared the release date of the now highly anticipated part 2 collection on their social media this week. Mark your calendars ladies! It's available for purchase on 9.24.18.

A little over a year ago, best friends, Katy and Desi Perkins came out with a variety of beauty products through collaboration with beauty line, Dose of Colors. The online beauty world went crazy for it and it was a success! It's a no-brainer that Dose of Colors reached out once again to Desi and Katy for a part 2.


Dose of Colors is exemplary when it comes to using social media and social networking to their advantage.
They use social media outlets like Instagram and Snapchat to their advantage by connecting with their target audience, along with their collaborative partners, Desi and Katy.

Fans of their products feel comfortable enough posting a comment on their social media and confident enough in receiving a speedy response.

Dose of Colors receive high amounts of comments through their social media, like Instagram, of customers who have had a problem with their products. Whether it be about packaging or product quality, Dose of Colors wastes no time in handling the situation and responding quickly to their problem. This has given Dose of Colors a good reputation, where there is almost no negative comment left on any of their social media.

Taking advantage of social media as a way of connecting with dissatisfied customers is a wise decision, especially in today's way of communication. The best way to communicate, years ago, was through magazines, television, and radio. But now, customers expect a faster reply due to advanced channels like social media.

We're glad Dose of Colors is doing it right! It makes us, beauty lovers, want to buy their products even more!

Xo,
Stacy.

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