Posts

Showing posts from November, 2018

Developing your PR business

Image
Some people enjoy the 9 to 5 job, but others prefer to be their own boss. I, myself, don’t mind having a 9 to 5 job because I like the routine and I don’t have to add too much self-control. Being your own boss does, however, have its perks, according to Ed Zitron’s This Is How You Pitch. If you are one of those people that are interested in being your own boss in the PR world, here are 5 areas you should focus on if you want to develop your PR business: Zitron suggests that you:  1. Get Online - Get yourself out there by creating a simple website with your work, what you'll provide for your cl ient and how you'll work with them. 2. Make Cold Calls - Start calling companies and set up meetings to "sell" your business. Research their business and tell them how you can help them to improve/be better. They may not hire you but now they'll know you and possibly refer you to others. 3. Start Small - Start small by helping out small/local companie...

Mobile-Friendly Website

Image
Are you reading this on your cell phone right now? On your iPhone? Samsung? You most likely are. It's quite amazing how much technology has evolved over the years. I remember my dad owning a cell phone for the first time in the year 2000. My sister and I were so intrigued with this piece of technology, and internet wasn't even part of a cell phone yet. Now, it's a normal part of our life to surf on the internet all day on our cell phones. Businesses have changed their marketing strategies due to this technological advancement. As I was reading The New Rules of Marketing & PR by David Meerman Scott, Scott emphasizes how important it is for businesses to be up to date with their website by making them mobile-friendly. This information is important for me since I want to make sure everyone can see my blog and my website when they are on their cell phones. Which, let's be honest, it's most likely that people are looking at my blog and website more or as much ...