Stacy with Style

From Shaefer PR Media Relations As a fashion blogger, I get really excited to read about blogging-related topics, such as media relations. Today I want to share the information that I acquired about the new rules of media relations. If you are a blogger yourself, these points can help you be effective in getting your name (or blog) out there for you to get news stories and write about them! This pivotal information was given to me through the reading of The New Rules of Marketing & PR by David Meerman Scott. First of all, let's acknowledge the old rules of media relations. It used to be effective for PR agency staffers to email and mail news releases, pitches, and announcements to journalists. Now, emails are shared on journalists' blogs, online columns they have wrote in, and various databases and lists of journalists. Journalists are bombarded with spam emails, so yours has to stand out. Here are some new rules of media relations from Scott's book, that ...

I present to you... the blog that inspired me to start one: DulceCandy.com  (pictured above). As I had mentioned in a past blog post, I wanted to work in the fashion industry, with a passion, in middle school and high school. So I would constantly search fashion related topics on the internet. One of the very first blogs I visited was DulceCandy.com. I had stumbled upon Dulce Candy's (yes, that's her real name) YouTube channel and through her channel I found her blog. I loved everything about it, so I decided to make my own blog. I created a simple, yet original, blog domain: stacyascencio.com. Okay, maybe it's not creative, but it was the start of my blogging experience. I soon realized how hard it was to maintain a blog. What makes a good blog is its content and the consistency of it. I deleted it a few years ago since I quickly became inactive on it. Thankfully, now that I'm in college, my Public Relations class required me to create a blog and get bac...

It is always exciting surfing through websites that are organized well and filled with updated content. In this post, I will impart to you the knowledge I have acquired of what makes a good website... but with a fashion twist. Let's look at Zara.com I enjoy navigating through Zara's website because it's easy and it has what I am looking for in terms of an online shopping site.  David Meerman Scott's book,  The New Rules of Marketing & PR , helped me clearly understand as to why I enjoyed visiting Zara.com Here is an outline of what makes a good website (in no order), with the help of Scott's  The New Rules of Marketing & PR and Zara's website: 1. DESIGN - Zara's website is organized in a way that capture's the visitor's attention. Large pictures and easy to see buttons: "GO" and drop down menus. 2. COLOR - Colorful pictures attract the visitor's attention quite well. Since H&M is a fashion retaile...

Via H&M Instagram I just found out today, via Instagram, that Moschino is collaborating with H&M and launching a wide variety fashion collection named, "MOSCHINO TV H&M", and I'm excited! Let me tell you why, but in a way where I'm also explaining how they used their Instagram as a news release. According to David Scott in  The New Rules of Marketing & PR book, news releases nowadays are easily accessed by millions of regular people that we don't need a middle man to tell us the story. "...your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers." A great example of this is the one I just told you in the beginning of this blog! H&M directly communicated with potential buyers by releasing news of their new collaboration through their social media (in this case: Instagram). By using the Moschino and H&M ...

Something that I like to do on this blog is letting you know about future clothing and makeup collection releases. Nowadays, a makeup/fashion brand can easily inform their audience of new products by posting it on their own social media. But there's something about someone else promoting and informing others of your new products. We trust their opinion/review more than the seller's. With my opinion and review of, let's say, Fenty Beauty's wide variety of Pro Filt'r foundation shades, it is more believable than Fenty Beauty's review of their own product, since it's always going to be positive. We want to know the good and -- if there's any -- the bad. In any case, Fenty Beauty's PR team most likely prepares a news release : a statement with information, distributed to reporters, editors, bloggers, etc. According to R. D. Smith in  Becoming a Public Relations Writer: Strategic writing for emerging and established media , news releases can be s...

I remember when I was in middle school, I wanted to work for the fashion industry... so bad. I was determined to make it in the fashion world and be successful in it. I subscribed to fashion magazines, made a fashion blog, a fashion youtube channel, and bought books and movies that had to do anything and everything with the high fashion industry. And don't forget buying what was currently trending, too. Granted, I didn't have a job at the moment, so every dollar I invested into my collection and closet, was precious. Birthday, Christmas, and "beg my parents" money was the way I got what I needed in order to inform myself of the fashion world, and look stylish while doing so. After some reading and researching, I had decided to pursue a career of fashion magazine editor. During high school, my passion for fashion was still very much present, but the desire to pursue a career in it was not as strong as it had been before. I was discouraged at how hard it could be ...