Stacy with Style

Courtesy of Dose of Colors; Instagram: @doseofcolors Can I just say, I can't wait for the Dose of Colors Desi X Katy: Round 2 collection to finally be available for purchase? Katy DeGroot and Desi Perkins both shared the release date of the now highly anticipated part 2 collection on their social media this week. Mark your calendars ladies! It's available for purchase on 9.24.18. A little over a year ago, best friends, Katy and Desi Perkins came out with a variety of beauty products through collaboration with beauty line, Dose of Colors. The online beauty world went crazy for it and it was a success! It's a no-brainer that Dose of Colors reached out once again to Desi and Katy for a part 2. Dose of Colors is exemplary when it comes to using social media and social networking to their advantage. They use social media outlets like Instagram and Snapchat to their advantage by connecting with their target audience, along with their collaborative partners, Desi and ...

The internet has made shopping so much easier and desirable. You can now sign up for Amazon Prime  and get that off-the-shoulder sweater you’ve been eyeing on the Stuart Weitzman Instagram account, and receive it in only 2 days! You really liked that Kate Spade bag your friend was wearing the other day? Well, you can easily google search it and find it on Kate Spade’s online store. No more hunting it down at the store like the olden times. The way clothing brands have been able to reach their target audience has changed drastically over the years.  The old rules of public relations have been thrown out the window and the new rules of public relations are here to stay. For a long time. Years ago, when the Internet wasn’t as accessible and as developed, clothing brands had to reach their audience by buying expensive advertising and getting third-party ink from the media. When a brand wanted to get their name out, they had to use expensive advertising on television,...